PROGRAM TITLE
Strategic Marketing Management
DURATION
5 (five) days
DATES
- 25 – 29 November 2024
- 23 – 27 June 2025
- 24 – 28 November 2025
VENUE
Galleria 10 Hotel Bangkok – Thailand or similar
PROGRAM OBJECTIVES
At the end of the training, the participants would be better able to:
- Set appropriate strategic marketing objectives
- Conduct market and company analyses
- Craft effective marketing strategy and plans
- Choose and develop the appropriate marketing organization
PROGRAM CONTENT
Through a critical linkage of leading-edge concepts and best practices, participants will acquire the knowledge and skills to effectively craft marketing strategies, plans and programs. The topics covered will include:
- Introduction to strategic management
- Pre-requirements for strategic marketing management
- Setting appropriate strategic marketing and related objectives
- Conducting marketing related external situation analysis
- Pinpointing related key success factors
- Conducting marketing and related internal situation analysis
- Pinpointing related SWOT
- How to identify marketing strategy options
- How to evaluate the identified strategy options
- Choosing the most appropriate marketing strategy
- Choosing and developing the right marketing organization
- Developing fitting marketing and related policies
LEARNING METHODOLOGY
A proper mix of short lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
RECOMMENDED PARTICIPANTS
This program is a must for senior Marketing Executives, midlevel Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.
COURSE FEE
- US$ 2250.- per person, net into our account
- Including a certificate, refreshments, lunch, stationery and writing instruments
Registration closing date : 4 (four) weeks prior to the commencement date of the program.
REGISTRATION
Publimaks International
Email: marketingmanager@publimaks.com
Phone: +62 21 7456755
If you wish to enroll to this program, kindly complete and submit the form below.